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Principles of Marketing _Discussion 4

Principles of Marketing _Discussion 4

Q • What is a brand? • Discuss the brand sponsorship options available to marketers and provide examples

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A brand can be regarded as a name, design, other feature, and term, symbol by which a product or an organization is distinguished in the consumer’s eyes from their rivals. There is the usage of brands in advertising, marketing, and business. A brand is regarded to be the most treasured asset of the company. A brand is used to refer to the firm often. A monetary value is carried by the brand of a company in the stock market. It is essential for the brand integrity to be held ("Brand", 2018). Recognition is improved by branding.